Once you know who you are giving the promotional pens to, you
can pick the perfect match and ensure the recipient will be more likely
to keep and use the pen for years. Always choose a higher quality over a higher quantity
- would you rather give out 5000 pens and have them all tossed or
forgotten after 6 months, or give away 1000 and have most of them still
in use after 2 years?
Once you choose the best promotional pen for your business -
next comes the imprint! What you include in your message on the pen will
vary based on:
What is your goal for the giveaway or marketing campaign? To get website visitors? To get orders over the phone? Or to subtly remind them of your brand when they use the pen?
Common information lasered or imprinted on promo pens
is: Phone, Website, Company Name, Company Logo, Email Address, Social
Marketing Addresses, Street Address, Slogan/Unique Selling Point
Generally, the less you do the bigger the imprint can be.