{"id":2529,"date":"2015-06-20T14:28:14","date_gmt":"2015-06-20T20:28:14","guid":{"rendered":"http:\/\/blog.lazerdesigns.com\/?p=2529"},"modified":"2020-10-23T10:48:29","modified_gmt":"2020-10-23T16:48:29","slug":"the-positive-effects-of-giving-tokens-to-customers","status":"publish","type":"post","link":"https:\/\/www.lazerdesigns.com\/blog\/the-positive-effects-of-giving-tokens-to-customers\/","title":{"rendered":"The Positive Effects of Giving Tokens to Customers"},"content":{"rendered":"

\"giving<\/a><\/p>\n

Have you ever had a friend do something unexpectedly kind (like offering to watch your rugrats so you could go shopping alone), and then found yourself in the kitchen baking cookies to say thanks?
\nOr maybe your spouse washed the dishes when it was your turn and you suddenly felt inspired to make them breakfast?
\n\"\"<\/a>The natural reaction of doing something for someone else after they do something for you or give something to you is called reciprocity<\/em> — and it works just as well in the business world as it does at home.<\/strong>
\nIn fact, some savvy researchers tested the theory of reciprocity out on restaurant servers and found that the result was dramatically higher tips.
\nServers that simply presented diners with a piece of candy at the end of the meal received an extra 3% in tips. But, servers that mentioned to diners that they were giving them the candy because they thought they might enjoy it saw their tips increase by as much as <\/strong>21%.<\/strong>
\n\"\"<\/a>Servers aren\u2019t the only ones who can benefit from this routine of giving and getting.
\nEvery business can see a positive impact from giving a little something extra to customers.<\/strong>
\nThe good news is your business doesn\u2019t need to spend all the profits on treating customers; just a small token can pay off in terms of larger sales, repeat business, referrals and positive reviews.<\/strong>
\nBut, like the servers from the study, the biggest results don\u2019t come with simply giving. The real payoff comes when the item you give is meaningful and enjoyable for the customer.
\nThis personalization, along with a quick mention that they are getting something extra, takes a token over the top.<\/strong>
\nHere\u2019s a few ways to make reciprocity work for your business\u2026<\/p>\n