{"id":2215,"date":"2014-09-05T15:32:51","date_gmt":"2014-09-05T21:32:51","guid":{"rendered":"http:\/\/blog.lazerdesigns.com\/?p=2215"},"modified":"2020-10-28T11:14:03","modified_gmt":"2020-10-28T17:14:03","slug":"4-ways-your-small-business-can-maximize-facebook-on-a-budget","status":"publish","type":"post","link":"https:\/\/www.lazerdesigns.com\/blog\/4-ways-your-small-business-can-maximize-facebook-on-a-budget\/","title":{"rendered":"4 Ways Your Small Business Can Maximize Facebook on a Budget"},"content":{"rendered":"<p>Because your small business is on a budget, you don&#8217;t have thousands of dollars to throw at advertising. You do have Facebook, though. It&#8217;s an effective tool that helps you engage your existing customer base, attract new customers, and build your brand. And you can achieve all these goals on a budget when you maximize Facebook in these four ways.<br \/>\n<strong><span style=\"font-size: large;\">1. Create a fan page.<br \/>\n<\/span><\/strong>Most of your customers are active on social media, so join them and create a Facebook fan page.<br \/>\nThis is the most basic step, and you should get started right away so you can start building a fan base.&nbsp; Then you can request your custom URL (IE, facebook.com\/lazerdesigns).<br \/>\nYou have to get to 25 fans before you can request it, so get started today! (<a href=\"https:\/\/www.facebook.com\/note.php?note_id=457770375843\" target=\"_blank\" rel=\"noopener noreferrer\">Click here for step by step on how to setup custom Facebook URL&#8217;s<\/a>, and <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5492\/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">here for how to setup a Facebook account<\/a>)<br \/>\n<strong><span style=\"font-size: large;\">2. Post engaging content.<\/span><\/strong><br \/>\nYou might manufacture a very technical widget, but that doesn&#8217;t mean your content has to be dry or boring. Instead, use everyday language and write short posts that:<\/p>\n<ul>\n<li>Answer common customer questions.<\/li>\n<li>Invite conversations about daily life.<\/li>\n<li>Share staff stories.<\/li>\n<li>Tell a story about your brand.<\/li>\n<li>Focus on sales only 20 percent of the time.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: large;\">3. Post regularly.<br \/>\n<\/span><\/strong>Even your most loyal customers grow bored easily. Keep them engaged when you post content at least three to five times a week. These posts can include:<\/p>\n<ul>\n<li>Links to your blog posts and tweets.<\/li>\n<li>Interesting facts and engaging articles from around the web.<\/li>\n<li>Thoughtful quotes or funny pictures.<\/li>\n<li>Contests to win <a href=\"https:\/\/www.lazerdesigns.com\/custom-laser-engraving-and-cutting\">your product, laser engraved<\/a>. Or, try something unique like <a title=\"engraved cutting boards\" href=\"https:\/\/www.lazerdesigns.com\/custom-cutting-boards\" target=\"_blank\" rel=\"noopener noreferrer\">engraved cutting boards<\/a>, <a title=\"customized head phones\" href=\"https:\/\/www.lazerdesigns.com\/bluetooth-titan-headphones\" target=\"_blank\" rel=\"noopener noreferrer\">customized head phones<\/a> or an iPad Mini.<\/li>\n<li>Information about corporate events and new product releases.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: large;\">4. Focus on the relationship.<\/span><\/strong><br \/>\nSure, you want to increase sales, but customer service comes first. To do that, stay active and answer questions and concerns quickly.<br \/>\nStay up-to-date on comments, posts, and questions with a service that automatically emails you updates, such as <a href=\"http:\/\/socialfresh.com\/facebook-fan-page-notifications-by-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hyper Alerts<\/a>.<br \/>\nWhen you maximize your small business Facebook account, you build your brand and engage new and existing customers. Get started today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because your small business is on a budget, you don&#8217;t have thousands of dollars to throw at advertising. You do have Facebook, though. It&#8217;s an effective tool that helps you engage your existing customer base, attract new customers, and build your brand. And you can achieve all these goals on a budget when you maximize &hellip; <a href=\"https:\/\/www.lazerdesigns.com\/blog\/4-ways-your-small-business-can-maximize-facebook-on-a-budget\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;4 Ways Your Small Business Can Maximize Facebook on a Budget&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[97,117],"tags":[118],"class_list":["post-2215","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-marketing-ideas-tips","tag-marketing-ideas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your small business can engage existing customers, attract new customers and build a brand on a budget. 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