After months of showing your clients dozens of houses, handling back-and-forth offers, and sweating the financials, closing day is finally here.
Once the final paperwork is signed, leave new homeowners with more than just boxes to unpack by giving them a unique closing gift.
Real estate is all about relationships, and closing gifts let you part as friends, no matter how stressful the buying process was.
Plus, clients who receive a closing gift are more likely to use you the next time they need an agent–and they may recommend you to their friends in the meantime.
But you can’t just pick up a generic gift card and expect it to create an impression.
For too long realtors have relied on home improvement gift cards or (even worse) boring grocery store gift cards as closing gifts.
Being able to pick up some cereal and milk on you just doesn’t impress clients. They spend it and forget it.
Instead, you need creative closing gifts that will stick around for decades and remind homeowners of you each time they use them.
A business card that never gets thrown out.
The best way to do that is to give your clients creative closing gifts to show your appreciation for their business.
Why are real estate closing gifts essential?
Giving your client something meaningful as a thank you makes a great impression. It makes you and your service memorable, creating a great source of referrals and potentially even repeat customers.
Unique closing gifts for buyers stand out in clients’ minds more than generic ones, so when you have time and the client’s info (last name, date of closing, etc) personalizing is almost always the way to go.
On the flip side, a generic engraved closing gift (for example, “Welcome Home!” or “A Home is Forever” engraved) is a great option when you don’t want to manage the logistics of sending in names to engrave and combining gifts for the upcoming closings you have.
Many of our real estate clients do a combination of the two: They prefer a personalized gift, and send in 3 to 6 names at a time when they have time before closings. For those times when things sneak up on them, they have a stash (usually 6 to 12 engraved gifts) on hand so they are never without an awesome closing gift at closing.
Here are 5 tips to follow when choosing the best closing gifts for buyers and the best closing gifts for sellers:
- Choose practical gifts – You can never go wrong with practical gifts that will be used around the home!
- Make your gift personal – Use what you know about your clients to add that extra special touch to make your closing gift unique to them! Engrave the clients last name, monogram or special message instead of just your logo (make your logo smaller and more conspicuous – they’ll remember who gave it to them, make this about them)
- Have your gift laser engraved – Nothing says “I thought this through” better than permanent laser engraving on your chosen gift!
- Make it part of the closing celebration! A little thought into presentation goes a long way. Including a note along the lines of “Thank you for including me on this journey” will be the cherry on top!
- Get discounts for lots of closing gifts – We offer pre-buying and volume discounts for our realtor customers who purchase a lot of closing gifts throughout the year so that you can be ready with a personalized, laser-engraved gift at closing!
After months of showing your clients dozens of houses, handling back and forth offers, and sweating the financials, closing day is finally here.
Once the final paperwork is signed, leave new homeowners with more than just boxes to unpack by giving them a unique closing gift.
Real estate is all about relationships, and closing gifts let you part as friends, no matter how stressful the buying process was.
Plus, clients who receive a closing gift are more likely to use you the next time they need an agent–and they may recommend you to their friends in the meantime.
But you can’t just pick up a generic gift card and expect it to create an impression.
For too long realtors have relied on home improvement gift cards or (even worse) boring grocery store gift cards as closing gifts.
Being able to pick up some cereal and milk on you just doesn’t impress clients. They spend it and forget it.
Instead, you need creative closing gifts that will stick around for decades and remind homeowners of you each time they use them.
A business card that never gets thrown out.
Rather than generic grocery or home-improvement store gift cards, choose something your clients will use and remember. Make is something that will leave an impression. Going the practical route makes for great closing gifts for buyers. Here are just a few examples!
- Personalized cutting boards
- Engraved Kitchen Cutlery
- Personalized drinkware
- Engraved Windchimes
- Customized Multitools
- Laser Engraved Flashlights
- Personalized Corkscrews
- Personalized Electronics
- Engraved Pocket Knives
- Personalized Gift Sets
Personalized Cutting boards
Nothing says ‘welcome home!’ like a custom engraved cutting board. This is a great closing gift for sellers as you leave them with a unique gift that will remind them of your time together every time they use it.
Chad, a realtor in Colorado for 30 years, said “You know, I’ve given a lot of closing gifts, and tried a lot of different things, but these cutting boards are the best. They always make people’s eyes light up, and they just keep using them for so long after closing.”
Use what you know about your clients to really give them a unique closing gift that will brighten their day. Don’t forget to include some revitalizing cutting board mineral oil.
Laser Engraved Kitchen Cutlery
When it comes to new homeowners, you know their shopping list will be pretty long. Why not help them out by giving them something practical – Like engraved kitchen cutlery! From flatware to knives, there really is a ton of opportunity when it comes to personalized kitchen gifts for buyers and sellers.
The best part about engraved cutlery is that you are not required to purchase an entire block. Choose a single knife that fits your clients – Do they love fresh baked bread? Get them a bread knife! Are they really big on carving meat, chopping, dicing, mincing? Pick the knife that matches their lifestyle.
Customized Drinkware
Do your clients enjoy coffee or hot chocolate? What about wine or beer? Perhaps they prefer smoothies. You’ve taken the time to get to know your clients, so show them how much you’ve paid attention by grabbing them a personalized mug or glass.
This is a great closing gift for sellers who are making final preparations to ensure the house is ready to go. This set is also a perfect closing gift for buyers who are eagerly waiting to move into their new home!
Personalized Windchimes
When working with both buyers and sellers you bear witness to the stress and struggles of buying and selling. Help them relax with a creative closing gift that provides soothing sounds and promotes relaxation with these beautiful personalized wind chimes.
Choose from one of our many family and home-themed designs to truly personalize this closing gift. With two sides you can choose to have your information engraved on one and the family design on the other!
Laser Engraved Multitools
Buying or selling a great closing gift should help connect you to your clients. Engraved Multitools are not only practical, but they’re also fun! When shopping for a multitool closing gift, we recommend Leatherman. Their multitools are top-quality and perfect for home, work, and outdoor fun.
Laser Engraved Flashlights
Laser Engraved Flashlights are a smart way to light up their life! Custom Flashlights are one gift that is so practical, they can be found in nearly every household across North America. Why not take advantage of this important tool and personalize it to suit your buyers and sellers?
With rechargeable flashlights available you are guaranteed to find a flashlight that will genuinely ‘wow!’ your clients at closing time.
Personalized Corkscrews
Corkscrews and bottle openers all come in a variety of different shapes and sizes. From manual openers to electronic openers, there is something for everybody. Wine and bottle openers are unique closing gifts that are sure to delight both buyers and sellers!
Personalized Electronics
Let’s face it. Electronics have become a part of everyone’s daily lives. So keep your clients charged at all times with a reliable power bank. Engrave your information so they know that just like a power bank keeps their devices charged up, you’ll always be there to help them out with all their housing needs.
Engraved Pocket Knives
A reliable pocket knife is a must-have for those who enjoy hiking, camping, fishing, and really any outdoor activity. Pocket knives are also great for opening boxes (wink wink.) So after the paperwork is done and closing is settled, thank your buyers and sellers with an engraved pocket knife.
Custom Gift Sets
Personalized Gift Sets are limitless in their options. For closing gifts it doesn’t matter if you’re building your own set or purchasing a pre-built option. So long as it is unique to you and your client, we know they are going to love it!
Here are just a few gift set options:
- Engraved flask gift set with flask, shot glasses, and funnel
2. Personalized Popcorn set with flavored popcorn, bowl, and your choice of drinkware
3. Drinkware gift set with your choice of mug, tumbler, or glass. Be sure to check out all of the options!
4. Cutting board gift set with a multitool and mug!
5. Multitool + flashlight gift set. Mix and match with these pre-built gift sets that will delight your clients!
Did you miss the closing date with your gift?
Don’t sweat it – send the gift directly to your clients home! A personalized gift a few days later is better than no gift at all (or something forgetful like a gift card).
LazerDesigns partners with many real estate agents and firms across the country for timely, quality closing gifts for their clients.
For high-volume accounts we have pre-buy plans, allowing you to pre-order your own inventory and then place individual orders as you have closings, personalized with the client’s names.
Closing Thoughts
We hope this list has helped spark some creativity and brought some new ideas for what types of gifts to get your clients at closing. We encourage you to reach out to our team to discuss your closing gift needs!
Be sure to check out all of our personalized closing gift ideas!
