Companies and businesses are typically aware of the role branded merchandise plays in marketing their products or services. Unfortunately, many businesses are often hesitant or unsure of whether to invest in custom business branded merch.
The core of this concern is often lack of finances or a preference for other types of investments over raising brand awareness through merch. However, we’re here to prove you wrong by covering the following topics:
- What are no minimum promotional items?
- Where do I use business branded merchandise?
- Why you should include merch in your marketing campaign
- Making an executive impression
- Practical corporate gifts
- Making an extended impact
What Are No Minimum Promotional Items?
A promotional product is best known as an item that has been branded with your business name, logo, slogan, or message with the intent to increase brand awareness.
No minimum promotional items are products that can be ordered in small quantities without any minimum order requirements. Unlike traditional promotional items that often have minimum quantity thresholds, no minimum promotional items allow customers to purchase as few or as many items as they need, even if it’s just one piece.
Promotional products are a tangible option that literally puts your brand into the hands of your consumers. This subtly allows consumers to feel more connected to brands that have stimulated their senses- thus leaving a more memorable impression.
Promotional products are a powerful marketing tool that is often overlooked by many businesses but they can be a valuable addition to the sales cycle.
Promotional products are also referred to as promo items, giveaways, and merchandise (merch for short).
Where Do I Use Branded Merchandise?
Branded merchandise can be used in a variety of occasions, including:
- Trade shows
- Conferences
- Employee engagement
- Giveaways
- Thank you gifts to customers post purchase post activity
- Incentives for performing an action like a survey
- And more!
These are just a few examples of large-scale uses of branded merchandise, and, of curse, there are other ways to show appreciation for your clients, employees, customers, and more. On a smaller scale, you can easily use a branded product to help seal a deal with important clients and customers.
Does Branded Merch Really Work For Marketing?
Branded merchandise continues to work. Why? Take a look around you, how many branded items are near you right now?
Let’s start with my desk – I can proudly count four branded items, and that’s not even counting the ones I may have stashed away. Then, peek into my bag, and you’ll find two more. Trust me; the count goes on and on.
Now, imagine the potential impact of branded merchandise on a larger scale – countless homes, offices, and gatherings adorned with your brand’s identity. It’s a marketing dream come true!
Want Proof? Here Are the Stats!
According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: more positive overall image, more positive perception of the business, higher likelihood of recommending the business as well as a higher likelihood of patronizing the business.
Cost-per-impression is VERY low, depending on the item and can be MUCH cheaper than traditional advertising when you take into account that the promotional item will be around for potentially YEARS getting repeat impressions from the recipients circle of influence.
What About Order Minimums?
You may be surprised to learn that there IS custom branded merchandise with zero minimums! No longer do you need to purchase 100+ items in one go, instead, you have the freedom and flexibility to order as many or as few no minimum promotional products as you need.
Best of all, the high quality custom laser engraved merch items here at Lazer Designs are not only affordable but also stand out in terms of quality and durability.
In this article we give you some pocket-friendly picks, that will be agreeable with your business finances.
Looking To Make An Executive Impression? Go With Customized Pens
When it comes to marketing to the executive class, there’s no such thing as too little business branded merch.
To keep your business merch up to date, be sure to check out our 30+ unique designs of custom pens and pencils, personalized just for your brand! An executive pen or pencil is highly practical and affordable.
Along with laser engraved customization, no (MOQs) minimum order quantity, and quick shipping – you can also choose from a large variety of designs and materials. Choose the best high-quality pens and pencils to suit your company’s motto, brand color, and pair them with professional fonts for the perfect executive gift.
Here are just a few types of pens and pencils we have to offer:
Personalized Eco-friendly pens and pencils – promote with a purpose! If you are looking to expand your business without causing harm to the environment – choose our stylish yet organic bamboo pens.
Another option is our engravable recycled paper pens. Despite the usage of paper in its body, these pens are highly durable and thoughtful. Show your consumers that you care about the eco-system by using recycled materials.
Custom Stylus pens – Are multipurpose personalized pens with a stylus tip, making them highly desirable in an era when everyone carries a touch screen device.
Engraved Tactical pens – Also known as survival pens come with specially designed bodies to serve as a tool in case of emergencies or self-defense. A custom engraved tactical pen is a unique gift and makes a great statement to your consumers.
Practical Corporate Gifts
When it comes to branding and marketing, the corporate world cannot be overlooked! This is especially true when it comes to shareholders. These individuals are a part of valuable decision making and influence a companies target market. Shareholders are important decision-makers in businesses which is one big reason to leave a lasting impression.
Introducing your company’s custom products no minimum in the corporate world means twice the promotion! Because your products take your company wherever it goes. Here are some practical gift ideas to consider.
Custom Backpacks and Briefcases
Custom hand carriers are a common trend in the corporate world. Think about how many people in your office carry a briefcase or a backpack and what if all of those had your company’s logo engraved on it!
Engraved Flashlights
Time to think outside the box! Maintenance staff often goes unappreciated in the corporate world. It’s time to appreciate our handymen and janitors for the essential services they provide us with. Custom Engraved flashlights are an ideal pick! Consider choosing a custom keychain flashlight for easy clip-on access.
Reach a Wider Audience
Sometimes it is necessary to have a winder marketing approach that caters to getting your brand in front of more eyes. Finding affordable yet impactful products may seem like quite a task for generalized promotions, however, it is easier than you may think!
Such marketing often has no predefined themes or fixed audience. Which is why it’s necessary for the items to be flexible enough to make space in any given lifestyle or be useful to a variety of individuals.
Without further ado, let’s do some digging:
Engraved Notebooks
In this digital era, a notebook always serves as a reminder of our roots. A custom laser engraved notebook offers a sense of functionality that transcends both gender and age. Whether your client is a student, a health care provider, or an engineer a personalized padfolio no minimum is an excellent choice.
For your product to stand out, you have to get a little creative. Try different notebook designs such as leatherette vs bamboo. Consider including a laser engraved pen with your notebook that sports your company logo rather than having a large brand across the notebook cover.
Business Cards
Mainstream paper-based business cards are usually tossed around due to poor quality and low functionality. Play around a little with the design, color, and material.
Consider trying some custom metal based business cards for something different and to add an extra memorable touch to your potential clients. They are far more resilient and appealing than their paper counterparts.
To also add the element of functionality, look into customized credit card bottle openers. An unconventionally designed business card would definitely be fascinating to the clients. This is an affordable choice for impactful marketing.
Keychains and Carabiners
These perfectly fit into the category of daily use yet affordable business merchandise. The keychain is the perfect accessory to arrange your keys and good quality carabiners serve multiple purposes.
A simple way to design your custom keychains and laser engraved carabiners is to try different shapes like oval, rectangle, heart shape, mini fish, sea turtle, dog bone, and more. Consider different sizes as well to make a solid statement.
Get Your Hands on Affordable No Ninimum Promotional Items Today!
Unveil yourself to the world of custom laser-engraved branded merchandise today and place your order for no minimum on quality items. For you, we run customization in orders as small as 1 unit.
Let us know if you have any questions, our professional team is here to help! In the meantime here are some links for your review.
- Customized Keychains
- Engraved Pens And Pencils
- Personalized Executive Gifts
- Laser Engraved Business Cards
