So you’ve planned the event, signed people up, signed speakers up, and planned all games and events. How do you give the attendees a sense of value after the event when they go home and reflect back on their investment to attend? Through memorable goodie bags, of course!
Good bags are a great way to add value to your event! People go home after the event and see what favors and goodies they received – adding positive feelings to the event and your organization.
Let’s look at a few pointers on how to plan a successful goodie bag promotion and what to put in a goodie bag with these exciting goodie bag ideas and tips:
Ask Neighboring Businesses to Chip In
Many businesses are willing to send in promotional items with their name/logo on them (try hospitals, financial groups, athletic stores and services, chiropractors, and restaurants in your area).
Businesses often use promotional items as a cost-effective marketing tool to increase brand awareness, and customer loyalty, and generate interest in their products or services. By partnering with them, you’ll benefit mutually and save money at the same time!
Separate Your Goodie Bags By Age Groups
If you’ll have different age groups or different demographics, put some thought into having two separate goodie bags for each group
By doing this, you can better target the interests and needs of each group and make sure that every item received is engaging and age-appropriate.
Make Use of Restaurant and Food Coupons
Did we mention restaurants? Free food and free food coupons are wildly popular! Many restaurants not only will provide coupons for the perfect goodie bag items, but they are also prepared to have a booth with free samples of their delicious offerings.
Match the Theme
Including themed favors in goodie bags is a great way to add an extra level of excitement and engagement to your event. Not only do themed favors tie in with the overall event concept, but they also provide guests with useful items that can enhance their experience and encourage them to remember the event long after it’s over.
Favors in the goodie bags should match your theme if possible – if a golf event, includes divot repair tools, Multi Function Tools, etc. If you’re hosting a race, include sun screen, lip balm, water bottles, etc. Hosting a Halloween event? You need Halloween-themed goodie bags!
Choose High-Quality Imprints
If you have ability to choose the imprint on the promotional items, remember it is All in the imprint – put thought into a quality, relevant imprint. Make sure it makes sense to the recipients.
Your business name may not mean anything and get little response, but an invitation for a free sample or report, or your unique selling proposition, that may pique interest and encourage people to log on to your site to learn more.
Work With Local Businesses
Do you get local businesses interested, but not committed? Why not help them by asking for a donation, promising them you’ll do the work of providing a relevant, quality promotional item?
Provide them with photos of the promotional gifts you plan to include in the goodie bag, and offer to include their logo. Sometimes, businesses want to be involved but lack the resources or time to plan, so they have to drop out. This is a great way to get ideas for goodie bags – talk to businesses, ask them if they have ideas, and then call us and finalize the ideas!
Let Us Take Care of Your Goodie Bag Needs
If you enjoyed our event gift bag ideas – remember, we provide many customized, small items perfect for goodie bags! Browse our site or contact us for personalized help and ideas. Our sales team loves putting together successful goodie bag promotions (we do it for a living after all), so give us a call if you need help.
