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The power of a promotional item is very real. A Southern Methodist University study found that when customers were given a $2 coupon, a promotional item worth $2, or nothing at all, those who received the promotional item ordered more frequently, reordered faster, and spent more money per order, than did the customers who either received coupons or nothing at all.

In their study, they found that people who receive promotional products -

• Reorder 18% sooner than people who received coupons
• and 13% sooner than people who received nothing
• In 1993, a Baylor University study found that salespeople who handed out promo items received 22% more referrals than those who did not give out free gifts.
  
• When compared to discount offers, promotional goods produce more sales, according to a 1993 Southern Methodist University study.
  
• A 1992 study done by the Specialty Advertising Association of Greater New York found that 87% of people are aware of the message on promotional products and 83% use the products.
  

Baylor University found that incentives work wonders in the workplace: Sales contests using promotions as incentives outperformed contests that did not by 50%.

What about direct mailings? Baylor University found that a promotional item will increase results by a huge 75%!

Here are a few things you can use your promotional items from Personalized Laser Designs for -

• Tradeshow giveaways
• Customer acquisition
• Customer retention
• Customer loyalty and brand building
• Sales incentive programs
• Safety campaigns
• Thank you's
• You name it, we'll work with you and make it work!

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