Which Promotional Products To Buy
By Josiah Gallo
Which Promotional Product to Buy
So you’ve signed on the dotted line for a great trade show booth. You’ve got everything planned, your booth, displays, your travel is paid for and your marketing is planned out. Now you need that perfect promotional item.
That promotional item that will keep your customers talking about you, and coming back to you year after year.
One of the biggest mistakes is giving away items that people throw away!
Don’t make this mistake; it doesn’t cost much more to invest in a quality item people will keep around.
Your first step is to decide how much you want to spend.
- Under $5.00 per item (“prospecting” category)
- $5.00 to $25.00 per item (“reward” category)
- Over $25.00 per item (“loyalty” category)
The first, prospecting products, are the kind of things you would give to anyone to walks into your building or passes by your booth. You could also include these in mailings, bonuses for subscribing or signing up for something … the list goes on.
The point is to get your potential customers attention and keep it.
You may want to spend a little more on your items to reward current customers or employees. These things could be rewards for taking surveys, placing a first order, etc.
The idea is to put your name in front of your current customers and give them something that rewards them for doing business with you.
Next is the loyalty category, such as business gifts. The purpose here is retention. We’ll talk more about this in another article.
"Prospecting Products" - $5.00 or less
What do you think you would want in a prospecting product? I would say an item that is “sticky.”
Our bottle openers and carabiner clips have extremely powerful “stickiness.” These are items that are unique, STAND OUT, and have a certain quality about them.
It always helps when they look attractive too. Such as vibrant colors, instead of white plastic or a cheap plastic feel. Ask for a sample if you are not convinced.
You also want something they will find useful. Such as a carabiner, bottle opener, or low priced quality pen or a laser engraved flashlight.
Low cost desk accessories are also very powerful, since logoed desk items are in front of people ALL DAY.
"Reward" Category - $5.00 to $25.00
In this category, you want to give a little extra to reward your customer/contact.
High quality pens fit the bill perfectly here. Everyone loves a good pen, and quality pens are real keepers. These are the ones that people will look for refills before they think of replacing the pen. Your message will be around for a very long time.
Even better are quality items people use in their every day life, such as engraved flashlights or Leatherman tools, water bottles or engraved travel mugs.
We have a few pens that fit this category, with great feel and high quality tips.
You might also consider a wood pen case, these can increase the sticky power dramatically. Plus, your logo is in two places: on the pen and on the case the pen is kept in.
Do you have questions? Need ideas? Call us toll free at 1-877-365-2737 or e-mail info@lazerdesigns.com anytime.
Click here to read more articles on promotional items, advertising specialties, rewarding sales associates, selling, character development and much more in our Promotional Item Articles section.
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