SELLING AMONG WOLVES - Without Joining The Pack!
Listen To Your Clients So That You Can Better Understand How To Meet Their Needs
Michael Q. Pink

Promotional Item Idea Horse Shoe Carabiner

A sale is made based on what the client says, not on what you say. Too many sales people rely on their gift of gab to make a sale when, in reality if they would listen to what the client says, they would better understand the need and therefore more easily meet that need.

Proverbs 1:5 says that a wise man will hear and will increase learning and Solomon also said that the crown of the wise is their riches. Do you think there is a connection between hearing, learning and material increase? I do. Certainly the book of Proverbs seems to indicate that. In sales, it is an established fact. It is also why so many people seek out a college degree. It is understood that hearing and learning lead to material increase.

So, why not use the same principle in business, especially if we need to persuade others of the merits of our product, service, or ideas? If you want to experience material increase in your business, start hearing what your client is saying and learning from them, their needs, their wants and their desires. Based on what you learn, you can then make intelligent, informed recommendations that take into consideration all the expressed and implied needs of the client. Stated in a clear and concise manner, the result of learning, you will be much more likely to make the sale.

Contributed by:
Selling Among Wolves - Principal-based selling with personal or corporate sales training. Learn mroe at www.sellingamongwolves.com

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