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SELLING AMONG WOLVES - Without Joining The Pack!
How do you know when a salesman is lying? His lips are moving! That popular joke still makes me bristle. It is a stinging reproach to a profession I love. Yet, while many sales professionals work with complete integrity, many do not. My recent discussion with a crusty sales veteran reveals part of the problem. He told me, "The fact that I do not always tell the truth is your problem, not mine." He wrongly believed that nobody was getting hurt and that a Biblically based, principle centered approach to sales sounded good in theory, but would not work in the real world. He bought into the lie that nice guys finish last. Dishonesty in sales is not confined to a few fly-by-night home-siding salesmen as depicted in the move Tin Man or to used car salesmen as shown by Robin Williams in Cadillac Man. In fact, when IBM eliminated 40,000 sales related jobs several years ago, one of their salesmen claimed, "We were so well trained, we could sell anything, good or bad. So under quota pressures, we sold systems that our customers did not need, did not want, and could not afford." Although IBM had a short term gain, the long term loss was nearly fatal. Do you want favor in the marketplace? Tell the truth, the whole truth and nothing but the truth, so help you God. Contributed by: Do you have questions? Need ideas? Call us toll free at 1-877-365-2737 or e-mail info@lazerdesigns.com anytime. Click here to read more articles on promotional items, advertising specialties, rewarding sales associates, selling, character development and much more in our Promotional Item Articles section.
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